Video is of huge benefit to the retail sector, especially for small businesses looking to connect with their customers in a more personal and engaging way. In today’s digital landscape, video has become a powerful tool for showcasing products, telling a brand’s story, and building trust with potential customers. Whether it's through social media, websites, or email marketing, video enables businesses to reach a wider audience and make a lasting impression.

This short promo video we produced for Benmore's Beds, a small, independent, family-run business in SE London, is an excellent example of how video can elevate a brand’s online presence. The video is used prominently on their website homepage, allowing potential customers to quickly grasp the quality and variety of products Benmore’s Beds offers. It’s also leveraged for social media advertising, helping the business expand its reach and engage with a broader local audience.

Through the video, we aimed to highlight the family-oriented values of Benmore’s Beds, showcasing their commitment to customer satisfaction and high-quality craftsmanship. The video features a mix of showroom shots, product shots, and a talking-head address from the business owner, all designed to convey the warmth and reliability of this beloved local business. By using video in such a versatile way, Benmore’s Beds is able to build brand awareness and foster a deeper connection with its community.